Expansion Planning

Not so long ago, the decision to expand was based on ever-increasing sales and ever-shrinking space for books and customers. But expansions aren’t what they used to be. Expansions these days have more to do with maintaining your competitive edge and less to do with feeling like your fiction section is about to burst. The criteria for expansion are more fluid, and the decision to expand is a lot more tricky to make. You may make an expansion decision in the face of flat sales, or in response to a new competitor, or even when a rent increase sends you shopping for a new location.

Expanding your store when the business environment is contracting takes a bold leap of faith, to be sure, but it’s also important that your faith is grounded in reality. That’s where we come in. We can help you decide whether expansion makes sense for your bookstore. If it does, we’re ready to assist you with everything from figuring out the finances to figuring out where that roomy new fiction section will land. We provide consulting in all aspects of expansion planning, including:

• Risk and benefit analysis
• Financial and business planning
• Expansion location evaluation
• Design and merchandising layout
• Inventory planning and category relocation
• Logistics and management of expansion

Changing Hands Bookstore, Tempe, AZ.